Arcade Berg — Creative Director & Co-Founder, Neon Giant

Arcade
Berg

Nearly two decades making AAA games. From Bulletstorm to Wolfenstein to building Neon Giant from the ground up — and now shipping No Law.

About

Making worlds
feel like characters.

Arcade Berg

I'm Arcade Berg — game designer, creative director, and co-founder of Neon Giant, an independent studio in Uppsala, Sweden. I've been in the games industry for nearly two decades, working on some of the biggest action franchises in the world before striking out to build something on our own terms.

At Neon Giant I wear many hats — studio leadership, creative vision, game design, production, business development. We're a focused team of AAA veterans who believe that fewer people with more trust can create more ambitious work than a cast of hundreds managed into mediocrity.

Our debut award-winning title The Ascent (2021) proved the model. Now we're deep in development on No Law — a first-person open-world shooter RPG set in the cyber-noir city of Port Desire, revealed at The Game Awards 2025. Ludicrously ambitious.

Game Design Creative Direction Studio Leadership World Building Unreal Engine AAA Development Publishing Community

No Law

Co-Founder & Creative Director · Neon Giant

TBA

The Ascent

Co-Founder & Creative Director · Neon Giant

2021

Wolfenstein Series

Senior Game Designer · MachineGames

2014–18

Fortnite / Paragon

Game Designer · Epic Games

2013–14

Gears of War: Judgment

Game Designer · Epic Poland / People Can Fly

2013

Bulletstorm

Game Designer & Community Manager · People Can Fly

2011

Bionic Commando Rearmed 2

Level Designer · GRIN

2011

Terminator Salvation

Level Designer · GRIN

2009

Resume

Two decades.
Many worlds.

Core Skills

Game Design Creative Direction Studio Leadership World Building Level Design Unreal Engine Publishing / BD Community Management

Education

University of Skövde

Bachelor of Media — 2005–2008

Lectures

KAIST — Korea Advanced Institute of Science & Technology Högskolan i Skövde Library Sweden Game Arena — Alumni Lecturer Future Games — Guest Lecturer

Links

2018 –
Present

Neon Giant · Uppsala, Sweden

Co-Founder & Creative Director

Co-founded the studio from scratch with three other AAA veterans. Responsible for creative vision, game design leadership, studio management, publishing negotiations, investor relations, hiring and team culture. Guided a team of AAA veterans to ship a landmark cyberpunk action RPG — and now building the studio's second, far more ambitious title. Studio acquired by Krafton (PUBG) in 2022.

The Ascent (2021) No Law (TBA) Krafton / PUBG

2014 –
2018

MachineGames · Uppsala, Sweden

Senior Game Designer & PR

Led game design efforts across multiple Wolfenstein titles. Sprint planning, cross-discipline collaboration with production. Also served as a public-facing spokesperson for media events, previews, and interviews worldwide.

Wolfenstein: The New Order The Old Blood The New Colossus Youngblood

2010 –
2014

Epic Poland / People Can Fly · Warsaw

Game Designer & Community Manager

Dual role: drove core game design on award-winning shooters while simultaneously establishing a community presence that led to Kotaku and Destructoid features, top-ranked Gametrailers videos, and a published Game Developer Magazine article. Brief stints on Paragon and Fortnite.

Bulletstorm Gears of War: Judgment Paragon Fortnite

2009 –
2010

Outbreak Studios AB

Game Designer

Game and level design work. High-level design consulting.

2008 –
2009

GRIN · Stockholm

Level Designer & SCRUM Master

Level designer and SCRUM master on console action titles.

Terminator Salvation Bionic Commando Rearmed 2

Print & Magazine

Two cover stories.
One studio.

Neon Giant has been featured on the cover of Edge Magazine — widely regarded as the world's most respected games publication — twice. Both times for our own games.

Edge #421 · April 2026

No Law

Cover story with hands-on feature and a lengthy in-depth interview with Arcade Berg — "The Cyberpunk Future of the Immersive Sim."

★ Cover Story + Interview

Edge #346 · July 2020

The Ascent

Before The Ascent launched, Edge put it on the cover — a rare vote of confidence for a debut indie title, introducing Neon Giant's cyberpunk vision to the world.

★ Cover Story

Game Developer Magazine — March 2011 cover

Game Developer Magazine · March 2011 · Vol.18 No.3

"Red Means Boom!"

A bylined feature article written by Arcade Berg for Game Developer Magazine — then the industry's leading trade publication. The piece details the design thinking behind Bulletstorm's red explosive barrels, and why the team broke with the shooter convention of green.

✍ Published Author · Bylined Feature